I’m sure you’ve heard all about the “trending” style. A certain TikTok “influencer” has dubbed it “coastal grandmother,” but I’m here to tell you that many of us have embraced the style for years―or at least since those of us of a certain age fell in love with the movie Something’s Gotta Give. Remember that one? What woman of a certain age didn’t want to identify with Diane Keaton’s character―an older woman holed up in a sumptuous coastal mansion somewhere on the Atlantic coast of the northeastern US, writing a screenplay, having an affair with an aging Jack Nicholson (who had formerly been sleeping with her daughter), but in the end winning the handsome much younger man, Keanu Reeves. And she did all of this wearing her signature white on white on cream wardrobe. Or maybe it’s just me! In any case, we didn’t need a 26-year-old TikTokker to tell us what a great vibe Diane had going.
If you have yet to be introduced to the coastal grandmother style, first, you have to know that you don’t need to be a grandmother (thank heavens!), nor do you need to live on the coast (I used to until my husband and I heeded the siren call to the urban jungle which we love). What you do need is a serious affection for effortless style, a desire for just a touch of comfort in everything you wear and an eye for sophistication that manifests in a love of neutrals. And you don’t have to love everything about the style. Well, that’s how I see it anyway.
First, let’s get the negative out of the way. What do I not love about the aesthetic? I don’t love bucket hats (in fact, I really don’t love them). I don’t love flowy scarves (they get in the way of living). Also not a major fan of flowy pants.
Now, what do I love about the aesthetic? I love the neutral colour scheme and how effortless it is to put these elements together. I love the fact that there isn’t a too-tight T-shirt in sight (the white T’s are forgiving and worn under sweaters). I love that it feels classy. I love the neutral sweaters and the soft, expensive-looking fabrics. I love the diamond studs (thank you, my darling husband). And I really love the shirts.
All those breezy buttoned shirts―lots of gauzy long sleeves in white and light blue as well as short-sleeved camp shirts for those hot, humid days on the coast (or in the city. The Atlantic coast was never all that hot in my experience!)
Two years ago, I wrote about how I used three metres of striped shirting fabric. Of course, I made my husband a bespoke shirt (*bats eyes*). I also made myself what I can only describe as a camp shirt.
Little did I know at the time that a blue-and-white-striped camp shirt would be the epitome of style within the coastal grandmother aesthetic. As I said, the shirts are what I love best about the CG style. So, that shirt is my stepping-off point for seeing if I can create a few more pieces that fit within the aesthetic. And if you’re not convinced that these shirts are on-trend at the moment, just have a look at these ones I pulled from the designer site at Hudson’s Bay. (There’s Etro, Moschino, The Kooples etc.)
Then there is the lower-priced version from this year’s Uniqlo offerings.
Can you pick out the camp collars?
Then there is one of my personal favourite brands, Kit and Ace, which offers several options in this style for this year.
Let’s start by talking about the camp shirt style
According to Thread, a camp shirt is “a shirt with a relaxed collar that sits flat against your skin.” . It’s that camp collar that’s important to the design. I have also discovered that this camp collar is sometimes referred to as a Cuban collar. It also buttons lower on the chest and has almost a mini lapel (keep this in mind as I explore patterns). A camp shirt is designed to sit out from the body to create more airflow for those hot days. For my money, it also has the singular advantage of being on trend this year―coastal grandmother…if it’s in the right colour!
Take a look at Butterick 6842. I have to say the design element that drew me to this pattern initially was the cut-in armholes that result in a flattering sleeveless blouse. But take a close look at that collar.
It’s a great example of a camp collar―which, of course, is even easier to sew than a collar on a stand. And it’s cooler to wear. What this pattern lacks when it comes to camp shirt style is the easy, breezy lines that incorporate slightly more ease. The blouse has eight (yes, eight) waistline darts, resulting in a blouse that’s more fitted than a camp shirt. But I do like a fitted blouse, too, so I went ahead and made a muslin (or two, as it turned out).
I didn’t like the fit of this one. Next.
I used yet more leftover shirting from a shirt I’d done for my son. I chose another pattern with a camp collar―New Look 6598. This pattern, too, has a camp collar, but the shirt itself is fitted, making it more of a blouse than a shirt. This time, though, there aren’t nearly as many darts, so it’s easier to get the fit right. But I still long for that camp look.
Re-enter Butterick 6324. I can’t lie. Initially, when I made this one (I showed it to you above), I didn’t think I’d be going back for more―but I did. I made this camp shirt to take on vacation this past winter, and I’ll make it again.
But what about a new project? I trolled the Lekala site once again (I challenge you to go to the site and not fall down a rabbit hole!) because I love the idea of made-to-measure sewing patterns. I found a design I liked, plugged my measurements into the website, paid $4.00, and a pdf pattern arrived. I know, I know.
I’ve waxed on about how much I hate pdf patterns in the past, and here I go again. But this is a little number with a yoke that suggests a well-fitted upper bodice and that tiny hint of a collar with a mini lapel. So, how did my recent foray into online, made-to-measure pdf patterns go? I’ll tell you all about the project in the next post!
 What is a camp collar shirt? https://www.thread.com/us/tips/men/shirts/what-camp-collar-shirt/#:~:text=Unlike%20the%20collar%20of%20an,you%20get%20even%20more%20airflow.